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Product Development: WaterTech Gear

Uniquely designed to integrate with Advanced Elements kayaks, as well as just about any other watercraft, the WaterTech line of gear bags have many distinctive features to serve a number of needs. With waterproof construction, multiple pockets, d-rings, lashing points, and reflective paneling for low-light visibility; each bag has crossed over into many uses outside paddlesports such as skiing, mountaineering, and travel in places with unstable weather.

Originally a very disjointed collection of gear bags that served a generalized purpose, Advanced Elements' gear bag collection as a whole lacked unity, strong brand identity, and most importantly, did not integrate well with Advanced Elements' kayaks and SUPs. It was this catalyst that led to the development of the WaterTech Gear Bags. While the "bones" of each bag came from pre-existing designs, each were altered in numerous ways such as sizing, features, and function to best integrate with Advanced Elements kayaks and SUP's. Additionally, color choices and stronger branding were implemented to unify the line into a cohesive family.

Features of theDeep Six Deck Pack
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