Focusing on the finest details, I have steadily executed brand vision while developing innovation-led designs in the Outdoor Industry.
A Clear and Focused Creative
Well versed in both Product and Graphic design—and exhibiting the rare traits of common sense and an uncanny focus on the details—I have developed, and share patents on, a number of products in the Paddlesports segment of the Outdoor Industry. My designs have not only proven successful in the marketplace and lead the industry in innovation, but also excel
where it really matters, in the field, under punishing conditions, all over the world.
Over the course of my career I have worn many hats, but my time has been best spent designing the latest award-winning inflatable kayaks, stand up paddle boards, and paddling gear, as well as heading brand social media channels, guiding web development, creating print and web collateral, and developing packaging designs, to name a few.
Full cycle product development from initial concept through to production.
Collateral creation and Art Direction in areas such as brand identity, print catalogs, print and digital ads, and product packaging.
User Experience and Art Direction with a strong grasp of current SEO standards and an understanding of HTML, CSS, and JS.
Adept at strengthening and growing brand presence and engagement across social media channels.